This month we celebrated our one-year company anniversary, and we want to take this moment to thank all of our early customers who took a bet on us and provided us with invaluable feedback that has improved our platform by leaps and bounds.
Today, we are highlighting 3 powerful new features for pricing decision-makers and sharing a story from one of our early customers - Duffl.
You can now configure and prioritize pricing objectives and rules within the Luca dashboard:
Luca's pricing engine optimizes your prices within these Objectives and Rules, so that your prices always align with your business goals.
Luca's models now produce forecasts for every price change you make. No more blind decisions on price changes - our forecasts even account for external factors like seasonality and discount campaigns so you can reliably trust them when making business-critical decisions.
After sufficient days have passed, Luca auto-generates results and refreshes them weekly so you can monitor how your price changes are performing.
Luca auto-identifies your "Up and Comers", "Top Sellers" and "Key Value Products" in your product catalog.
Users can use these auto-identified tags to create pricing strategies so that you can have additional configurability.
We also support API-ingestion and manual creation of tags if users want a certain type of pricing objective or rule applied to a certain cohort (for example, a running list of low-stock SKUs whose price cannot be increased).
Duffl is an on-demand grocery startup that delivers snacks to college students in 10 minutes.
Cezar Rachieru, who leads Duffl’s Operations team, had a unique challenge on his hands. He operates 7 campuses, selling 1000s of SKUs for a very price-sensitive customer base in a deeply competitive market. How is it possible to manually manage so many SKUs, across so many geographies with a small team?
Read our case study about how Duffl deployed Luca to transform its pricing function.